Advertising and marketing in trade shows can take up so many forms. The success of a trade show booth can start right from the point that you agreed to join the trade show. In other words, your success begins at the sign-up and not only during the event itself. Read on to learn about the common mistakes that businessmen commit during the pre-show timeframe that you need to avoid.

First common mistake is when people do not define a goal for their trade show involvement. Remember that the goal of the company for the trade show joining is your purpose and essence why you are there in the first place. Knowing what you want to accomplish at a show will help plan every other aspect: your theme, the booth layout and display, graphics, product displays, premiums, literature, etc. Make sure that your trade show exhibiting goals is pointing to the same corporate marketing objectives that your company has.

Another mistake that most businessmen commit is not reading the exhibitor’s manual. It is surprising for some that reading the exhibitor’s manual can help you to save money and not just introduce you to the trade show event. There is of course differences amongst exhibitors manuals. Exhibitor’s manuals usually contain the following: show schedules, contractor information, registration, service order forms, electrical service, floor plans and exhibit specifications, shipping and freight services, housing information, advertising and promotion. It is a fact that signing up early for your trade show event will save you at least twenty percent on the rent.

Most also commit the mistake of leaving the graphic design to the last minute. When you have your printing jobs rushed then you will have to pay for the extra rate. Planning your graphics in plenty of time, 6 to 8 weeks before show time will be less stressful for everyone concerned and avoids many blunders that occur under time pressures.

Make sure that you avoid these common pre-show mistakes if possible when doing trade shows. If you try to avoid these mistakes then you will have a higher chance of succeeding in your trade show involvement. It is important that you do everything right like laying down your goals, reading the exhibitor’s manual and designing your graphics on time. This will give you an excellently prepared trade show booth.

So when you need to get more sales at your trade show make sure to use our portable displays. We have trade show products that will get attention with our pop up displays.

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